David Masover Process Selling Blog

What is the most important step in the sales process?

We in the west are captivated by lists, especially what is on top of any given list. Every day, we see headlines like:

- “Top rated cars for safety”
- “Highest paid celebrities / sports stars / CEO’s”
- “Top 5 greenest water bottles”

And so on.

So this is a blog about sales process – shouldn’t there be an answer to the question of which step is most important of the 7 step sales process described in my book, “Mastering Your Sales Process?”

OK – I’ll bite. For the sake of sport, I’ll accept the premise of the question. Accordingly, here is the answer:

The most important step in the sales process is the NEXT step.

Meditate on that. I’ll post an elaboration next week.

-David

Author: David Masover

David Masover has over twenty years of business-to-business sales experience, including more than eight years in sales management, training, and consulting. He has consulted and negotiated in the United States, Europe, and Asia. Masover is co-founder of Branders.com, the world's largest online seller of promotional products, and is currently engaged in private sales consulting in Budapest, Hungary.