To the Media,

What sets “Mastering Your Sales Process” apart?

With the countless sales books on the market, you might be tempted to dismiss MYSP as just another addition to the growing pile. Not so fast… What makes it different?

Focus on specific tactics and a unifying strategy for improving sales results

Most sales books either focus on the experiences and/or opinions of a single successful salesperson or they discuss a form of sales philosophy that does not readily translate into the answer most salespeople are looking for: “What can I do differently, right now, to change the way I sell and to increase my results both immediately and systematically.” While MYSP avoids romanticizing the job of the professional sales person, the approach described is easily accessible, professional, pride inducing, and effective. Most salespeople buying sales books to improve know that the job is not always fun, but they also know that they can give themselves a raise by working smarter. MYSP was designed with this concept in mind.

Hands on, tactical resources to help build a personalized action plan

Readers will benefit from an exercise section at the end of each chapter, as well as free, downloadable web resources to help them build, customize and track their own sales process. By the end of the book, salespeople who have completed the exercises will have designed a new way to approach selling, efficiently and effectively. Private clients of the author who have gone through this program usually report earning more money, spending less time on their sales job, feeling less frustration with their sales job, and often all of the above.

Conversational style

Early reviews of the book frequently describe the experience of reading the book as similar to a private conversation with a sales expert who can help them improve their skill. The book is filled with real life examples, and specific tactics that most professional salespeople will be able to relate to and learn from.

I sincerely appreciate your taking the time to explore my site. I am confident that it can be an extremely valuable resource for your readers, viewers and listeners. At left you'll find many of the tools you need to help make your job easier. Please let me know if I can provide anything else!

David Masover

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