"David's book offers not only some quality insights into the professional sales process, but more importantly has a focus on activity management and sales planning" 
- Kelcey Lehrich, Director of Corporate Sales and Franchising for Teresa's Pizza of Cleveland, Ohio

"If you want to be an effective sales person this book will help you with that. It's a great book for anyone without a sales background and for experienced sales people alike. It get's back to basics by describing a tried and true sales process that works! "
- Jessica Medina, Recruiter, CA

“David Masover’s book, Mastering Your Sales Process, effectively teaches the entire business development process from prospecting to customer implementation and will inspire the seasoned veteran as well as the rookie salesperson in search for “the complete modern sales process instruction manual.”  Few sales training books provide the breadth as well as depth found in this one.”
- Bud Suse, Author of “Closing the Whales: The Anatomy of Major Deals -- A Proven Process for Complex, High Tech Sales Campaigns”

"This book spells-out a straightforward, powerful process that will help you succeed in almost any sales situation. One of its many strengths is that David makes it easy for you to know just when to move on to each next point of the process--a key element many other books lack."
- Shawn A. Greene, Author of “I'd Rather Have a Root Canal Than do Cold Calling!”

“Great, easy-to-understand primer on utilizing a sales process that should be golden for novice salespeople and also for many professionals who unfortunately fail to understand why they need a selling process to produce far more sales. David’s conversational style and anecdotal material reinforce his on-target messaging. I particularly like his exercises and his end-of-chapter reviews that encourage putting his guidance to work immediately.”
- Paul Simon, Communications Director, www.topsalesexperts.com

“Having been through David's sales process training and coaching, reading this book was a refreshing reminder that sales is not black magic, but rather a straightforward process, to be followed with discipline.  David also nicely points out the shortcuts in the process, where, by focusing energy on the first steps, you might be able to save yourself the efforts of the later steps, getting you to your sales targets more quickly.”
- Peter Temesvary, Managing Director, ERM Hungária,Ltd.

Mastering Your Sales Process provides a simple, hands on, methodical process to the over-mystified  field of sales. The author’s concise, step-by-step action list makes this book a must on every sales person’s and sales manager’s desk. The exercises and sample sales plan included makes this book a ready reference to those who understand the importance of a disciplined, process based approach to selling.”
- Keve Papp, Managing Director , Hungaropec Ltd

“As an Inside Sales Manager I found Mastering Your Sales Process, an excellent resource for my team to get organized, and put into practice a selling system to increase sales and build confidence in front of prospects. The exercises were great for reinforcing and refining skills during our weekly meetings. As the playing field becomes more competitive we will need the right tools for the right job and by having a system we are building a foundation for success.”
- Mike Jewell, Jr., Marketing/Inside Sales Manager, Progressive Gourmet

"David Masover's insight and experience underscore the adage that the top 20% of salespeople are usually responsible for producing 80% of results. It is obvious in the pearls of wisdom pouring out on each page, that to become one of those top producers, you need a firm grasp of how to map a sales process, personalize it and execute.  Were I to embark on any major initiative from winning over a potential stakeholder to closing a pivotal sale, I would not get very far without implementing some version of the processes described here - whether I did so consciously or not. The concepts, masterfully laid out in an easy-to-follow-and-implement conversational style, deserve an honored place in any book collection or personal reading list."
- Walter Hutchinson, CEO and Founder, The MBA Admissions Dashboard

"I've worked with David for quite a few years and I've seen him work this sales process in action. It works! He's given me some great ideas over those years that I still use today and that I'm now reading in this book. My sales increased every year for 5 straight years utilizing many of these sales steps."
- Gabe Santiago, Account Manager, Branders.com

“If sales was your hobby you would enjoy reading this book, but if you do sales for living you must read it”
- Gabor Hauser, CEO - EuroMACC

“Make this book your next read if you are a sales person under pressure to deliver, or a manager wanting to get more out of your sales force - no matter what size or industry. It's also a box full of simple but useful tools you can build into your sales activities straight away”
- Patrick Bohl, Budapest Airport

“David speaks in a clear, defined voice that will enable and enrich the opportunities for any sales person. A perfect companion and reference for the seasoned pro and the green alike, Mastering Your Sales Process is a must-add for any sales professional looking to further their professional growth.”
- Will Macia, President and CEO, Blue Fig, Inc. www.bluefig.net

"Having been in sales for 30 years, I can tell you that David is right on in his approach. Far too many salespeople spend their days trying to either create a process or re-create an existing process. David has identified the crucial key in success in this industry - following a system. There is much financial opportunity in sales, over a wide spectrum of industries. This book outlines a process for you to follow towards that success. Many salespeople think it's their industry that isn't working and they spend their days looking for that perfect opportunity. Many of them are very talented people. Focusing on a proven process gives you the comfort in knowing you can succeed if you only follow it. I highly recommend David Masover's book to any salesperson who is dedicated to succeeding."
- Joe Pipkin, Senior Freight Consultant at InXpress, Memphis, TN

“A great resource for both beginners and experienced sales professionals. David provides a new take on all the relevant sales concepts, in a concise volume with clear explanations and examples to illustrate the concepts.” 
- John Cantwell, Dramatrix, www.dramatrix.hu