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Why all the fuss about cold calling? (…and how to crush it when prospecting)

Why all the fuss about cold calling? (…and how to crush it when prospecting)

by David Masover | May 7, 2018 | Execution, Prospecting

    I spend a decent amount of time on LinkedIn. It’s a great place to network, learn, and increasingly for me – to generate new business. But – along with all of the good that can be found on platforms like LinkedIn – there are some...
To reach your goals, don’t focus on them

To reach your goals, don’t focus on them

by David Masover | Apr 23, 2018 | Execution, Sales Philosophy

I was listening to the audiobook version of “A Better Human: The Stoic Heart, Mind, and Soul” by George J. Bradley the other day, and he spoke about a concept that is really important for both salespeople and sales leaders to understand. …and one that most tend...
The 3 (big) things you need for sales success

The 3 (big) things you need for sales success

by David Masover | Apr 9, 2018 | Execution, Sales Philosophy

  I hate list articles. They are usually full of fluff and wind up being entirely unsatisfying. So how is this one different? The three big things you need to succeed in sales is not a list of tips and tricks. Rather, it is the three big categories of excellence...
Focus on the conversation, not the sale

Focus on the conversation, not the sale

by David Masover | Apr 2, 2018 | Execution, sales process

  Something isn’t right. There is so much readily available, great content now about sales – maybe even too much. Books, online courses, blogs, LinkedIn Pulse articles and channels, YouTube videos – so much, and so much that is even free or very...
Did you ever know less about your product than the prospect?

Did you ever know less about your product than the prospect?

by David Masover | Mar 6, 2018 | Execution, Prospecting, Sales Philosophy

Have you ever been in a sales meeting or dialogue with a prospect – when you are the one supposed to be doing the selling – but your prospect knew more about what you were selling than you did? It happened to me a few times when I was new to sales, and new...
How to improve sales revenue?

How to improve sales revenue?

by David Masover | Apr 20, 2016 | Efficiency, Execution, Sales Management, Sales Philosophy, sales process

How to improve sales revenue? It is a question that haunts salespeople, managers, executives and owners. Sometimes it comes in a different form: “How the h*ll am I going to hit my number” If you search Google, or Amazon, or most anywhere sales professionals might go,...
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