by David Masover | May 21, 2018 | Sales Coaching, Sales Philosophy, Social Media
“Everyone has an opinion, and….” Have you heard this expression? My sense of common decency won’t let me complete it here. “Everyone is on social media….” This just seems true – but if you put the two together… I’ve seen it more times...
by David Masover | Sep 23, 2013 | Sales Management, Sales Philosophy, Social Media
It is very popular these days to talk about how much sales has changed. Much of the alleged change is attributed to the internet and social media, but is that really true? Social Media indeed offers more tools to generate leads, engage with customers and for all...
by David Masover | Nov 21, 2011 | Efficiency, Sales Management, Sales Philosophy, Social Media, Uncategorized
The only thing more tiring than the question “can you make money using social media”, is the idea that sales has changed in some fundamental way as a result of social media. In spite of what you may be led to believe, let’s be clear about this:...
by David Masover | Nov 7, 2011 | Prospecting, Social Media
If you spend enough time on LinkedIn (maybe five minutes or more) you will run across a question or a group discussion that asks the question: Can you really make any money using social media sites like FaceBook, LinkedIn, Twitter, etc. On the surface, it...